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Is Your Site Mobile Friendly?

Have you been dragging your feet on a mobile version of your site or upgrading to a responsive template design?  If you have, you are not mobile friendly and it could affect your traffic and sales in the future.  Beginning April 21, 2015 Google will begin incorporating your sites mobile-friendliness into its ranking algorithm.

If your answer to the question in this articles title, Is Your Site Mobile Friendly?, is no, then you need to take some immediate steps to move in that direction.  Here at OBN we have approached mobile in a few different ways over the years.  We have always known that mobile would be the preferred interface of customers in the future, and since 2008 have taken steps to optimize our solution for mobile users.  Aligned with the likes of Amazon and Ebay and other major retailers, the OBN approach to mobile has been to develop mobile specific website versions and designs.

17% of firearms retailer website traffic comes from a mobile device.

Our Basic and Gold level solutions have the option for a mobile version of the website.  This slick little add on not only changes the way the site is viewed on mobile sized devices automatically, it also allows for a complete mobile specific website and interface customization.

Our legacy (V5 and below) Ultimate level platform has always had an included mobile version.  Some users may not have turned it on yet, but if you haven’t, you should. The new OBN CloudCommerce V6 Ultimate level platform has two native mobile options.  It can utilize the embedded mobile site, or choose from a selection of responsive e-commerce templates.

The time has come to make sure you have a mobile plan, not only for your users ease of navigation, but also for SEO.  As this is now a ranking factor, your site will be left behind if you do not make the appropriate accommodations.  If you aren’t sure of your websites status, Google provides a tool to check your website here: https://www.google.com/webmasters/tools/mobile-friendly/

If you need  help implementing a mobile solution contact us today and we will get you moving in the right direction.

Are you Mobile for 2014?

In today’s society people are always on the go, but having the technology at hand allows them to access the internet by their mobile device. The ability to access the internet with their mobile device has create a new platform for marketers and retail stores to accustom to. It is crucial for your retail store to have your website become mobile device friendly. Did you know that 46% of all online sales come from a mobile device? If your company is not mobile device friendly in 2014 you, could potentially be missing out on almost half of your online sales.

Customers reaching out to your website through their mobile device want to be able to access and navigate your mobile friendly site with ease. Therefore, it is important for your website to display only the necessary information that you want them to see that they can view on their mobile device. Doing this directs the customers to the products or categories that you want to sell the most. On top of having an easily navigable mobile device site, you must incorporate a simple check out system so your customers can buy their products in a minimal amount of time.

Other than making your website mobile device compatible, you must consider other areas where you solicit your company such as email and newsletters. In 2013 65% of all email and newsletters were opened through a mobile device and has been predicted to increase in 2014. Therefore when sending out company newsletters with your coupons, deals, or anything else you must consider making them mobile friendly as well. This way you can get a higher opening percent rate and potentially drive more customers to your online or into your store.

Following those simple guidelines your company could see an increase in sale during 2014.

Mobile Sites: Breaking out of the Computer Box

Getting your business onto the internet is old news. We all know that it is important to have  brand representation online with social media, full functioning websites and plenty of user-friendly content. However, internet forecasting shows that in addition to your website, you need to be putting time and energy into a mobile site as well. Statistics show that smartphones are the number one source for all Facebook users, instead of computers. If Facebook, the largest social network on the face of the earth, is experiencing a trend in mobile usage, the rest of the internet is soon to follow.

The main problem with Facebook mobile is that the app does not include any of the ads that the full site does. So your business had better have a page if they want to be seen by smartphone Facebook users. And wouldn’t it be great if someone on their smartphone was looking at your Facebook page and there was a link to your site and it was mobile? You could streamline the experience for the user in a way that would encourage them to visit your site more frequently and spend more time there when they do visit.

Before you start a mobile site, there are some things you should consider:

1. What’s the point?

Your mobile site should have a focus and an objective. Are you trying to make the customer experience better when people try to purchase from your site? Do you want to streamline the ordering process so it is accessible from a smartphone? Think of some of the things you want to achieve by having a set plan. Here is an example of how ticketsnow.com used a mobile site to their advantage.

2. Who is your audience?

Is the mobile site for your customer? Is it for someone who is already loyal to the company, or are you creating something that will help attract new business? Developing a target audience for your site is crucial. Does your target demographic use smartphones? Keep all of these things in mind when designing and implementing the site. Remember, you want it to be easy to use.

3. How can you make it fresh?

An important thing to remember when creating your mobile site is that it should reflect the branding properties of your existing site. The mobile site is an extension of the internet image that you have already created for yourself. However, mobile sites should give a fresh, simple adaptation, showing your versatility to customers who already are familiar with your brand. Make it something that is easily identifiable as being related to your site, but also take that branding to the next level by creating a cohesive subsidiary to your pre-existing image. Google offers some insights and best practices here.