Email Marketing Part 3: Analytic’s & Overview
Welcome back to final part of this Email Marketing topic where we will be going over what do look for after you’ve already sent out your customized newsletter. Going over and looking to see your email lists reaction is crucial to consistently improving and having a successful newsletter.
First thing we are going to look at is your unique opens, these are the amount of opens your newsletter received. The reason this is important to look at is for future topics and seeing what exactly your list basis prefers to look at. At the beginning, don’t be afraid to try new topics, content, links, see what works best for you.
The second item we are going to look at is the “clicked” rate, this is the amount of times your list interacts with that newsletter. Looking at this can help you see what layout works best, where to put that picture, where to put that text, or where to incorporate that link.
The third thing we want to look at is our bounced rate. Unfortunately it will happen, but there is a difference between a hard and soft bounce. A hard bounce is a bounce that indicates a permanent reason an email cannot be delivered, either the mail doesn’t exist, or the email server blocked the email. A soft bounce however is an indication of a temporary delivery issue to an address, these emails will be attempted to be sent out 2-3 times over 90 days before getting put into the hard bounce category.
The fourth thing we want to look at is our 24 hour performance. Pay close attention to this, figuring out and comparing results to previous newsletters will help your company narrow down the time that is most efficient for your company.
Lastly, we look at the top links clicked section, this section is an indication of what your subscribers have clicked on the most. Paying attention to this will help you find what material your audience prefers to see and read about.
